Viaggi di Mare
Boutique Travel Operator on the Ligurian and Tuscan Coast
Viaggi di Mare was born from a precise conviction: that the stretch of coast and hinterland between Versilia, the Gulf of Poets and the Cinque Terre is among the most extraordinary in Italy, and that most visitors only ever see a fraction of it. The agency was founded to change that — to give international and Italian travellers access to the full depth of this territory, on the water and inland, through experiences designed by people who live here and know it in detail.
Based in Marina di Massa and operating across the Apuan coast, the Gulf of Poets, the Ligurian Riviera and inland Tuscany, Viaggi di Mare works as a boutique experience designer: a single point of contact that handles the boat tour, the private transfer, the wine tasting in the Versilia hills, the guided visit to the Carrara marble quarries and every other element of a stay — coordinated around the specific interests and schedule of each group.
The Cinque Terre, Portovenere, the Gulf of Poets and the Apuan Alps are not simply beautiful places to visit — they are places with layers: medieval history, UNESCO-protected landscapes, a food and wine culture rooted in specific soils and specific traditions, and a coastline that has been inspiring writers and artists since at least the early 19th century.
Understanding what makes them genuinely remarkable takes local knowledge, time, and the right introductions. Viaggi di Mare exists to provide all three.
The team behind Viaggi di Mare brings together specialists across every dimension of the experience — skippers and crew with deep knowledge of the Ligurian coast, licensed guides for cultural and gastronomic tours, multilingual hostesses and assistants, and a coordination layer that manages the logistics so that guests never have to.
The approach is defined by three qualities that inform everything the agency does:
Passion
The team of “Viaggi di Mare” will take you on a discovery of this fascinating territory and its unforgettable experiences where the vacation will become a journey in places, traditions and soul!
Versatility
Travel solutions dedicated to individuals, small and large groups, whatever your travel needs we will know how to best organize your stay and customize it to your tastes to make your travel experience unique.
Care
All our tours are meticulously designed and well broken-in before we offer them to our traveling public.
Meet the people
About Viaggi di Mare:
Is Viaggi di Mare a licensed travel agency?
Yes — Viaggi di Mare is a brand of We Tour Italy Srls, operating under Licenza n. 1037/2025 del 14/05/2025, REA MS–265669, registered with the Chamber of Commerce of Massa-Carrara (P.IVA 01486360454). The agency is based in Marina di Massa (MS), Italy, and operates across the Ligurian and Tuscan coast.
What areas does Viaggi di Mare cover?
The programme covers the full territory between Versilia and the Ligurian Riviera: boat tours on the Gulf of Poets, Cinque Terre and to Portofino; land experiences in Carrara, Lucca, Pisa, Florence and the Versilia and Montecarlo di Lucca wine country; and concierge services including airport transfers from Pisa, Florence and Parma.
Can Viaggi di Mare handle the complete organisation of a multi-day stay?
Yes — this is one of the agency’s core functions. Viaggi di Mare acts as a single point of contact for the entire stay: boat tours, land experiences, private transfers, multilingual guides, catering, accommodation recommendations and special occasion planning. Contact the team to discuss a full programme for your group.
In which languages does the team operate?
The Viaggi di Mare team and its network of guides and hostesses operate in English, Italian, French, German, Spanish, Russian and Portuguese. All public-facing content on the website is available in English and Italian. For other language requirements, contact the team directly before booking.